Archive for February 2016

One of the most important moments in your practice is the initial phone call. As an old business maxim states, “You don’t get a second chance to make a good first impression.”

When I started practice, the phone was not a high priority. I quickly discovered that being unprepared for an initial phone call sabotages potential appointments. In the 24 years since, I’ve developed several key steps to a good introductory call.